Fast fashion is like junk food: it's convenient and fast, but offers little nutritional value.

Fast fashion is a form of clothing production that follows the ever-changing trends and fashions. Therefore, fast fashion clothing is disposable, because it is just as quickly thrown away when it is no longer needed.

In the past, there were essentially 4 collections, one for each season. Today, fashion giants SHEIN and Zara as well as H&M manage to release up to 52 mini-collections for the shop or online shop. This is made possible by outsourcing production to low-wage countries to save costs.

Many people are aware that buying new clothes is basically a luxury good, but they are often unaware of what it really means: a $120 billion industry with many hidden environmentally harmful effects. Even if one's salary is wasted and in addition, one does not have a bad conscience to buy several pieces if they cost almost nothing. Another thing to consider is that the increase in consumption is driven by the increase in the world's population. It is difficult to dispose of surplus items and almost impossible to recycle clothes, as the quality of the fabrics is simply inferior and the cost of properly destroying clothes has risen sharply in recent years.

Today, fashion giants SHEIN and Zara and H&M manage to produce up to 52 mini-collections a year. 

Fast fashion functions according to pure inferiority complex: you will notice it the first moment.

Many luxury fashion companies claim to care about the environment. Even if these companies recycled their clothing, this does not necessarily mean that they are sustainable, reports the journal "NZZ Bellevue". The claim that recycling exists in the form of "clothing becomes clothing" is, according to a textile expert at University Reutlingen and a lecturer at the STF Zurich simply wrong.

In one of her past weeks published Reports also accuses the NGOs of "Public Eye" the trade marks SHEIN, Zalando, About You, Asos und Co. The report also notes that some luxury brands that operate a boutique on Bahnhofstrasse in Zurich, like Louis Vuitton, Chanel & Co. also produce in factories in the Chinese city of Guangzhou. The problem with the workshops is that they use practices that are illegal under Chinese labour law. Employees report that they work up to 75 hours a week there and have just one day off a month. The manufacturers therefore have to hide from the government to avoid detection.

The claim that recycling exists in the form of "clothes becoming clothes" is, according to a textile expert from the University Reutlingen and a lecturer at the STF Zurich is simply wrong.

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